Mistake 1: Ignoring Online Reviews:
Online reviews are often the first impression a patient gets of your practice. Ignoring them—or responding defensively—can damage your reputation. Instead, use platforms like Birdeye or Podium to automate review requests and monitor feedback.
Respond promptly and professionally to both positive and negative reviews, showing empathy and a willingness to resolve concerns. Remember, even negative reviews are an opportunity to demonstrate your commitment to patient satisfaction.
Mistake 2: Wasting Ad Spend on Generic Campaigns:
Running broad, unfocused ads can drain your budget and attract the wrong audience. Instead, target high-intent keywords such as “dental emergency” or “Invisalign specialist.”
Define your ideal patient by location, demographics, and dental needs, then tailor your ads and content to connect with those most likely to book—and benefit from—your services.
Mistake 3: Letting Calls Go to Voicemail
Every missed call is a missed opportunity. Patients expect quick, friendly responses, and letting calls go to voicemail can send them straight to your competitors.
Consider hiring a virtual receptionist for after-hours coverage or periods of high call volume. Virtual receptionists can answer calls, schedule appointments, and provide information 24/7, ensuring no lead slips through the cracks.
Mistake 4: Overlooking Mobile Optimization
With over 60% of dental searches happening on mobile devices, a website that isn’t mobile-friendly can frustrate visitors and cost you appointments.
Make sure your site loads quickly, displays well on all devices, and is easy to navigate. Use tools like Google PageSpeed Insights and Search Console to regularly audit your mobile performance.
Mistake 5:
Using Outdated or Duplicate Content:
Copy-paste content from “content libraries” or other dental sites can hurt your search rankings and create a generic, forgettable user experience. Google penalizes duplicate content, so invest in original, patient-focused writing that reflects your unique brand and expertise.
Real-World Example:
Dr. Jung Lee boosted production by $100,000/month after fixing these mistakes—by automating review requests, refining ad targeting, ensuring every call was answered, and updating his website for mobile users.
Pro Tip:
Regularly review your patient journey—from first click to scheduled appointment—to spot and fix gaps. Stay up to date with the latest marketing trends and technology to keep your practice visible and competitive.