Chapter 5:
Your One Year Roadmap to Fabulous Growth

Dental Marketing

Month-by-Month Action Plan

A step-by-step blueprint to attract, convert, and retain more patients—all year long.

Month 1: Lay the Foundation

  • Audit Your Website: Use Google PageSpeed Insights and Google Search Console to check your website’s speed, mobile-friendliness, and technical health. Fix slow load times, broken links, and make sure your contact forms work on all devices.
  • Google My Business (GMB): Claim or optimize your GMB profile. Add accurate hours, services, photos, and encourage patients to leave reviews. This is critical for local search visibility and trust.
  • Review Your Online Listings: Make sure your practice information (name, address, phone) is consistent across all directories and platforms.

Month 2: Attract and Engage New Patients

  • Launch a Targeted Facebook Ad Campaign: Create ads focused on high-value services (like “cosmetic dentistry” or “emergency dental care”) and target them to your local area. Use compelling images and clear calls to action.
  • Start a YouTube Channel: Record and upload two-minute “Ask the Dentist” videos answering common patient questions. These videos build trust, improve SEO, and can be shared on your website and social media.
  • Enhance Patient Communication: Set up automated SMS and email reminders for appointments and follow-ups. Consider sending a digital “Welcome eBook” to new patients to set expectations and reduce no-shows.

Month 3: Measure, Optimize, and Scale

  • Track Your Results: Use Go High Level or a similar call tracking tool to see which marketing efforts are generating phone calls and appointments. Monitor website analytics to understand what’s working.
  • Double Down on What Works: Identify the ads, keywords, and content that are bringing in new patients. Increase your investment in these areas, and pause or adjust underperforming campaigns.
  • Request Feedback: Use technology that lets patients tap a special card with their phones to easily capture their feedback before they leave your practice—locking in reviews while the experience is fresh.

Month 4: Strengthen Your Brand Presence

  • Refresh Your Branding: Update your logo, signage, and digital assets for a consistent, modern look across all platforms.
  • Share Patient Success Stories: Collect testimonials and before-and-after photos (with permission) for your website and social media.
  • Engage in Local Community Events: Sponsor or participate in health fairs, school programs, or charity events to build local awareness.

Month 5: Expand Your Referral Network

  • Launch a Patient Referral Program: Offer incentives for patients who refer friends and family.
  • Connect with Local Businesses: Partner with gyms, spas, or other health-focused businesses for cross-promotions.
  • Build Relationships with Specialists: Network with orthodontists, periodontists, and oral surgeons for mutual referrals. 极

Month 6: Optimize Your Online Content

  • Update Your Website Content: Add new service pages, FAQs, and blog posts targeting common patient questions.
  • Improve SEO: Optimize on-page keywords, meta descriptions, and internal links for better search rankings.
  • Leverage Video Content: Create short educational videos and patient testimonials to embed on your site and share on social media.

Month 7: Enhance Patient Experience

  • Streamline Appointment Scheduling: Offer online booking and same-day appointment options.
  • Personalize Patient Communications: Use your CRM to send birthday greetings, check-in messages, and personalized care tips.
  • Implement a Patient Loyalty Program: Reward repeat visits with perks or discounts to encourage retention.

Month 8: Invest in Team Training

  • Provide Customer Service Training: Hold workshops on phone etiquette, handling objections, and delivering a five-star experience.
  • Update Clinical Skills: Encourage staff to attend CE courses and stay current on the latest dental techniques.
  • Review Office Protocols: Standardize procedures for scheduling, billing, and patient follow-up to ensure consistency.

Month 9: Boost Your Online Reputation

  • Automate Review Requests: Use platforms like Birdeye or Podium to request reviews after each visit.
  • Respond to All Reviews: Thank patients for positive feedback and address concerns in a professional, empathetic manner.
  • Share Reviews on Social Media: Highlight five-star reviews to build trust with prospective patients.

Month 10: Launch a Seasonal Promotion

  • Offer a Limited-Time Special: Promote teeth whitening, Invisalign, or other high-value services with a seasonal discount.
  • Run a Social Media Contest: Encourage patients to share their smiles for a chance to win a prize.
  • Send a Themed Email Campaign: Announce your promotion to your patient list with engaging visuals and a clear call to action.

Month 11: Review and Plan for Next Year

  • Analyze Your Year’s Performance: Review key metrics: new patients, revenue, reviews, and marketing ROI.
  • Survey Patients for Feedback: Ask what they loved and where you can improve.
  • Set Goals for the Coming Year: Identify growth opportunities and outline your action plan for the next 12 months.

Month 12: Celebrate and Appreciate

  • Host a Patient Appreciation Event: Invite your community for a fun open house or holiday party.
  • Recognize Your Team: Celebrate staff achievements and thank them for their dedication.
  • Share Your Success: Post a year-in-review on your website and social media, highlighting milestones and gratitude for your patients’ trust.

Ready to put your growth plan into action? Get more resources and support here.