Chapter 3: The Implant Funnel Secret*
Educate, Empower, Convert: The Funnel That Makes Patients Choose You
(*We use "dental implants' to highlight for this strategy although it applies to all dental specialties.)
You build trust first by turning implant questions into consultations.
Patients researching implants are overwhelmed by options and wary of sales pitches. Instead of pushing “free consults,” an education-first approach answers their biggest questions and builds trust before they ever step into your office.
By providing valuable, relevant information, you position your practice as the expert and make it easy for patients to choose you.
Case Study:
Dr. Estrella’s $142,966 Implant Surge
Tactic:
Replaced “free consult” offers with an education-focused funnel addressing:
“How long do implants last?”
“Are implants painful?”
“Can I afford this?”
Result: 6x ROI in 6 weeks
How to Build Your Implant Funnel:
A successful implant funnel nurtures leads by delivering the right information
at the right time, helping patients feel informed and confident in their
decision.
Start by creating a series of targeted emails that address the most common concerns and questions about implants.
Sample Email Sequence:
Day 1: “5 Questions to Ask Before Choosing an Implant Dentist”
Educate patients on what truly matters when selecting a provider, setting your practice apart as a trusted resource.
Day 3: “Why 89% of Implant Patients Regret Not Choosing a Specialist.”
Share real stories or statistics that highlight the value of expertise and the risks of settling for less.
Day 7: “How Dr. [Your Name] Solved [Patient Story]’s Implant Dilemma”
Use a relatable patient success story to demonstrate your results and build emotional connection.
Pro Tips:
1. Always include a clear, friendly call-to-action, such as “Book a complimentary implant consultation” or “Download our Implant Cost Guide.”
2. Use patient-friendly language and visuals—think FAQs, short videos, or infographics—to make complex information easy to digest. Track open and response rates to refine your messaging, and consider segmenting your list based on patient interests or stage in the decision process.
3. By building trust and providing real answers, your funnel will guide prospects from curiosity to consultation—and ultimately, to loyal patients.