Chapter 1: The 3-Pillar Formula for Predictable Growth

Create a Highly Targeted Email Campaign

Problem:
Competing on price? You’re attracting the wrong patients.

Solution:
Craft a Unique Value Proposition (UVP) in an email campaign that highlights what makes your practice irreplaceable.

Case Study:
Dr. Roy Thompson

Challenge:
Struggled to attract implant patients in a saturated market.

Solution:
Positioned as the “Education-First Implant Expert” with a UVP focused on patient education and same-day solutions.

Result:
$137,844 in implant revenue in 7 weeks.

Action Step:
Use the UVP template below to define your uniqueness:

We help [target patient] achieve [specific outcome] by offering [unique service/differentiator].”

You’ll notice the emails you receive from us are tailored to your dental specialty, using keywords and content specific to your field.

This same technology will do the same for you and address each would-be patient's real needs—for example, offering braces to parents seeking them for their child, instead of unrelated treatments like teeth whitening.

Chapter 1: The 3-Pillar Formula for Predictable Growth (contd.)