Chapter 1: The 3-Pillar Formula for Predictable Growth
Dominate Search and Social
Problem:
Patients can’t find you—or they confuse
you with competitors.
Solution:
Ads that target high-intent, real-time
keywords. A beautiful website is only effective if people can actually find it.
Many dental practices invest heavily in design but overlook the importance of showing up where patients are searching—on Google and social media.
Without strong visibility, even the best website is like a billboard in the desert.
Case Study:
Anderson Family Dentist
Challenge:
A $15,000 website that generated zero
leads.
Solution:
Google SEO for “best family dentist in [city]” combined with ads targeting
“emergency dentist near me"
using your Google Biz Profile.
Result:
145+ new patients per month and a
$57,000 monthly revenue boost.
How to Get Found:
(a) Optimize your Google Business Profile with up-to-date hours, photos, and reviews. Make sure your website loads quickly and is mobile-friendly, since over 60% of dental searches happen on a phone.
(b) Run targeted social media ads that highlight your unique services and special offers. Encourage satisfied patients to leave 5-star reviews, which boost your ranking and credibility.
Pro Tip:
Use Google’s Keyword Planner to find high-intent phrases for your specialty e.g. "sedation dentistry for anxious patients,” “same-day dental implants,” “pediatric dentist open weekends,” and “affordable Invisalign near me.”
Remember:
The goal isn’t just to get more clicks—it’s to attract the right patients who are ready to book. By focusing your visibility efforts, you make it easy for ideal patients to choose you over the competition.